The New "Red Gold": Goji Berry Farming - A Lucrative Opportunity for Kashmiri Farmers

Gojiberry in Kashmir

This “superfood” is grown primarily in China, but the plant is equally well-adapted in Kashmir. Dried organic goji berries regularly sell for $20 or more per pound, with the fresh fruit fetching a significantly higher price at farmer’s markets. With yields up to 7,000 pounds per acre in fresh berries, this is potentially a lucrative cash crop for American farmers.

Goji berries, a close relative of tomatoes, grow on head-high shrubs. They are disease-resistant and adapted to a wide range of soil and climatic conditions. In fact, the plants are so robust that they’re considered an invasive species in some regions of the country. 

For optimal fruit production, grow one of the named cultivars, like ‘Crimson Star‘ and ‘Phoenix Tears‘ (named varieties are not typically invasive). Light harvests can begin in the second year after planting, though it takes four to five years of growth before full production is reached. Planting goji shrubs “bare root” (when they are dormant) in late winter gets them off to fast start.

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